Blank Page Marketing Consulting was originally established as a small content writing company in 2007. The small company found success writing for national brands, ghostwriting books and articles for experts, developing social media strategy and providing search engine-optimized website content for marketing companies.
Just as the company was finding its way, its founder, Danni Eickenhorst was offered an opportunity to serve as the head of communications for a local government entity she’d long admired and put the company indefinitely on hold.
In 2013, Danni decided to relaunch her business – this time as a full-service marketing firm – teaming up some of the most talented marketers she’d had the opportunity to work with – on new projects.
Blank Page Marketing was relaunched in November 2013 with a unique vision: making marketing services affordable for small businesses, startups and nonprofits.
A New Approach to Marketing in St. Louis
“We run lean – which isn’t typical in the marketing industry,” said Eickenhorst, “We have a special focus on directing marketing efforts to ensure that business goals are met or exceeded. We don’t want to put a client’s resources toward marketing for the sake of marketing. We want to see their business grow as a direct result of the work that we do.”
The agency has curated a dedicated team of gifted content creators, public relations specialists, digital marketers, social strategists, developers, graphic designers, videographers and photographers, which they pull together for each project.
In their first year, they worked with more than 25 companies and worked on notable campaigns such as:
- Steve’s Hot Dogs on the Hill successful crowdfunding campaign to fund the expansion of their restaurant
- The 2014 Give Local America campaign for Go! St. Louis
- Marketing outreach for Great Rivers Greenway, and
- Managing the print and launch of Painting for Peace Book, a children’ s book that commemorates the Ferguson painting, where 100% of proceeds after printing will go to youth, arts and small business recovery in North St. Louis County.
Growing at Centerco
“We started small, but found that just having such a central office address was quickly a timesaver. Clients were able to meet us at Centerco, because Creve Coeur is so central to everything, so we saved so much time by getting off the road and hosting meetings in our new space,” said Danni.
By the end of the first year, Danni found that space was tight as members of the team were working in the office more and more, and client project files began to add up.
“In December, we made the decision to move to a larger office – one with a window, and almost double the space. This was a huge milestone for our business – one that we worked more than a year to earn – and, already being a part of the Centerco community, it couldn’t have been easier.”
The firm holds marketing classes in the conference rooms on a monthly basis, which are open the public, and utilize the coworking space when their team comes in for project work days. Their team even takes part in weekly yoga classes with Stacy Light, our resident yoga expert.
“This space and the community – many of which have become clients – or for whom we’ve become a client – has been a gift.” said Ike, Blank Page’s CFO. “As our financial officer, I have a special focus on making sure that Blank Page grows slowly and sensibly so that we can continue to provide the most value for our clients. Centerco has really allowed us to do this.”
So, what’s next for the firm? In 2015, the consulting firm has added a new layer of value for clients with the addition of financial and business plan consulting. With a full slate of projects, the firm is finding they now have to tell prospective clients that there is a wait for services, but they are finding that businesses are willing to wait to have the opportunity to work with a company that has their best interest in mind.